https://www.abbeysamet.com/thedit daily 0.75 2026-06-06 https://www.abbeysamet.com/thedit/2026/6/6/what-milan-design-week-reveals-about-luxurys-next-chapter monthly 0.5 2026-06-06 https://images.squarespace-cdn.com/content/v1/5c22ebafb27e39c2711a7802/cd912ed8-6046-4e7d-bf63-2cfea5c87c4b/_+%284%29.jpeg Blog - What Milan Design Week Reveals About Luxury’s Next Chapter - When I began my career in fashion, forecasting was part art, part science, and part intuition. We studied runway shows, street style, magazines, cultural shifts, film, music, travel, and emerging designers. We walked stores. We listened. We observed. Long before influencers existed, Fashion Directors were some of the original influencers. Our job was to identify what mattered before everyone else did. At Saks Fifth Avenue and later at Macy’s, I learned that successful merchandising wasn’t simply about product. It was about understanding people. Why they were drawn to certain silhouettes, colors, brands, and ideas. Why some trends captured the public imagination while others quietly disappeared. The best merchants I’ve known were equal parts analyst, psychologist, storyteller, and strategist. Then everything changed. The rise of e-commerce, social media, mobile shopping, and digital marketing transformed the industry. Suddenly, we had access to more information than ever before. Search trends, click-through rates, conversion metrics, social engagement, customer journeys, heat maps, predictive analytics. For some, data felt like the enemy of intuition. I saw it differently. I became fascinated by the data. Not because it replaced instinct, but because it gave us another lens through which to understand consumers. The strongest decisions came when intuition and information worked together. Data could tell us what was happening. Experience helped explain why. Throughout my career, I’ve had the privilege of helping shape assortments, influence marketing strategies, and identify emerging opportunities across businesses representing billions of dollars in annual sales. I’ve worked with merchants, designers, marketers, planners, technologists, founders, and executives across luxury, contemporary, and mass-market retail. One lesson has remained remarkably consistent: People buy products, but they are really purchasing identity, aspiration, belonging, confidence, and emotion. That was true before the internet. It’s true in the age of AI. And it will remain true long after the next technological revolution arrives. Today, we’re entering another period of transformation. Artificial intelligence is changing how products are designed, marketed, and discovered. Retail is evolving faster than ever. New brands emerge overnight. Consumer behavior shifts constantly. Traditional career paths are being rewritten in real time. I’ve spent the last two decades helping brands navigate change, and increasingly, I’ve found myself navigating my own. Read more on my SUBSTACK ! Hope to see you there! https://www.abbeysamet.com/about-1 daily 0.75 2026-02-06 https://images.squarespace-cdn.com/content/v1/5c22ebafb27e39c2711a7802/1582242622625-CWTVEE5L41POD2AHIDXL/1.jpg About https://images.squarespace-cdn.com/content/v1/5c22ebafb27e39c2711a7802/1582242622625-CWTVEE5L41POD2AHIDXL/1.jpg About https://www.abbeysamet.com/pressold daily 0.75 2026-02-06 https://images.squarespace-cdn.com/content/v1/5c22ebafb27e39c2711a7802/1559240047025-VAD9CBFA0FFIIU81NP7K/920x920.jpg Press (old) https://images.squarespace-cdn.com/content/v1/5c22ebafb27e39c2711a7802/1559669311087-TE5Z3148S4KY6MCGHS33/0700243f12b69d6a0e093b5f4135726d.jpg Press (old) https://images.squarespace-cdn.com/content/v1/5c22ebafb27e39c2711a7802/1559669170930-8ZVXG7TJCEA68UCOLTQE/Herme%CC%80s_hermes_swim_ss12_10.jpg Press (old) Hermes Spring 2012 https://images.squarespace-cdn.com/content/v1/5c22ebafb27e39c2711a7802/1559240574691-DUAC7JDZRAL7PA3QRXFC/layering1-300x287.jpg Press (old) 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Press (old) https://images.squarespace-cdn.com/content/v1/5c22ebafb27e39c2711a7802/1559668874909-EATNTVOW1TBMW92SMBS4/slff-inaugural-class.jpg Press (old) Saint Louis Fashion Fund 2017 https://images.squarespace-cdn.com/content/v1/5c22ebafb27e39c2711a7802/1559310530790-YY93GY5WR3TR97VE48IZ/how-to-wear-layers-for-fall-590a.jpg Press (old) https://images.squarespace-cdn.com/content/v1/5c22ebafb27e39c2711a7802/1559668689965-UZDSD63R3MFUHDRL3MM0/mobilejpegupload_507CEC9989064750BD61BBBFA664A295_master.jpg Press (old) Lanvin Collection Spring 2006 https://www.abbeysamet.com/new-page-2 daily 0.75 2026-02-06 https://images.squarespace-cdn.com/content/v1/5c22ebafb27e39c2711a7802/1593290054484-GFTQBZGU4ZP1FQ1U7E7B/LB_ADS13.jpg PROJECTS (OLD) https://images.squarespace-cdn.com/content/v1/5c22ebafb27e39c2711a7802/1593289682329-ONX7QM7BP52XB6LU8EJU/image.jpg PROJECTS (OLD) https://images.squarespace-cdn.com/content/v1/5c22ebafb27e39c2711a7802/1593290104041-KPGL9K7L6V4X7DPL1L36/15798626_fpx.jpg 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https://images.squarespace-cdn.com/content/v1/5c22ebafb27e39c2711a7802/1593290843567-1Q1OYCZ4OV8VZ37H99ER/d28ffd2c02c3f1ad67d2da1fda67f279.jpg PROJECTS (OLD) https://www.abbeysamet.com/press-1 daily 0.75 2026-02-06 https://images.squarespace-cdn.com/content/v1/5c22ebafb27e39c2711a7802/1594252428854-0PIPTP107619T3DLCYTU/Abbey%2Blogo%2B-collage%2B%25284%2529.jpg Press TEST https://images.squarespace-cdn.com/content/v1/5c22ebafb27e39c2711a7802/1594252428854-0PIPTP107619T3DLCYTU/Abbey%2Blogo%2B-collage%2B%25284%2529.jpg https://www.abbeysamet.com/juicy-couture daily 0.75 2026-02-06 https://images.squarespace-cdn.com/content/v1/5c22ebafb27e39c2711a7802/1594149126960-FGE0N5LU5SNQAGQROXJX/Juicy%2BCouture%2BDesign%2B1.jpg Juicy Couture https://images.squarespace-cdn.com/content/v1/5c22ebafb27e39c2711a7802/1594149188612-83D63PRE5Y1PKLONH15V/image-asset.png Juicy Couture https://images.squarespace-cdn.com/content/v1/5c22ebafb27e39c2711a7802/1594149203989-ZEI5IH0A01YM1L2WS0OO/image-asset.jpeg Juicy Couture https://images.squarespace-cdn.com/content/v1/5c22ebafb27e39c2711a7802/1594149220139-J3KM7TOALZQ5V93FD957/image-asset.jpeg Juicy Couture https://images.squarespace-cdn.com/content/v1/5c22ebafb27e39c2711a7802/1594149234130-SD4LZFBIRCMAGLELH0KD/Juicy+Couture+Design+5.jpg Juicy Couture https://images.squarespace-cdn.com/content/v1/5c22ebafb27e39c2711a7802/1594149126960-FGE0N5LU5SNQAGQROXJX/Juicy%2BCouture%2BDesign%2B1.jpg Juicy Couture https://images.squarespace-cdn.com/content/v1/5c22ebafb27e39c2711a7802/1594149188612-83D63PRE5Y1PKLONH15V/image-asset.png Juicy Couture https://images.squarespace-cdn.com/content/v1/5c22ebafb27e39c2711a7802/1594149203989-ZEI5IH0A01YM1L2WS0OO/image-asset.jpeg Juicy Couture https://images.squarespace-cdn.com/content/v1/5c22ebafb27e39c2711a7802/1594149220139-J3KM7TOALZQ5V93FD957/image-asset.jpeg Juicy Couture https://images.squarespace-cdn.com/content/v1/5c22ebafb27e39c2711a7802/1594149234130-SD4LZFBIRCMAGLELH0KD/Juicy+Couture+Design+5.jpg Juicy Couture https://www.abbeysamet.com/projects daily 0.75 2026-02-06 https://images.squarespace-cdn.com/content/v1/5c22ebafb27e39c2711a7802/1594252754166-FWXZB97000B8APVMOMGD/Juicy%252BCouture%252BDesign%252B1.jpg Projects Juicy Couture | Consultant + Design Lead | Lead design team of 16 people along with Juicy Couture Fashion Director to come up with design, assortment plan and product development for a brand new licensing relationship around bedding and bath products. https://images.squarespace-cdn.com/content/v1/5c22ebafb27e39c2711a7802/1594143965123-Y8PR2TUT94Z7I58NTZML/LoveBravery.jpg Projects Love / Bravery Foundation | Director of Global Forecasting, Macy’s Inc. | Collaborated with Love Bravery Charity founded by Gaga and Elton John to come up with living product in store and online to tie back to anti-bullying messaging, https://images.squarespace-cdn.com/content/v1/5c22ebafb27e39c2711a7802/1594660347302-8J26MOXY2KMA73QDOQNL/Abbey%2Blogo%2B-collageHAUTE.jpg Projects Haute Guide | Creator of Haute Guide, a fashion app, which was sold on i-tunes. It featured a highly curated shopping experience at your fingertips and helped to navigate key shopping neighborhoods featuring the best boutiques and department stores in Manhattan. https://images.squarespace-cdn.com/content/v1/5c22ebafb27e39c2711a7802/1594143787159-D1B52BAQRMLMI9SE2MMO/Karl+X+Macys+.jpg Projects Karl Lagerfield X Macy’s | Director of Global Forecasting, Macys Inc. | Lead contact in collaboration with Karl Lagerfeld team to come up with product assortment for 100+ stores as first ever designer collaboration. https://images.squarespace-cdn.com/content/v1/5c22ebafb27e39c2711a7802/1594144194158-MDEUO6QFO94BFVOMRHZH/abbey_services3.jpg Projects Macy’s | Director of Global Forecasting, Macy’s Inc. | Home, RTW, Beauty, Active Forecasting https://images.squarespace-cdn.com/content/v1/5c22ebafb27e39c2711a7802/1594253360498-XR24S63QVNKQGSGDQEBY/Screen+Shot+2020-07-07+at+11.12.28+AM.png Projects Macy’s | Director of Global Forecasting, Macys Inc. | After establishing a huge business opportunity in all things wedding, researched Men’s, Women’s and Gift market to hone-in on key product opportunity. Included an extensive deep dive on customer profiles and purchasing behaviors. https://images.squarespace-cdn.com/content/v1/5c22ebafb27e39c2711a7802/1719767367629-P1B0O64HZY48TSOEV0UA/Screenshot+2024-06-30+at+12.58.06%E2%80%AFPM.png Projects - Solid & Striped By analyzing social and cultural happenings and weaving into the storytelling of the season - appropriate branding, product and marketing are spot on. https://images.squarespace-cdn.com/content/v1/5c22ebafb27e39c2711a7802/1594252754166-FWXZB97000B8APVMOMGD/Juicy%252BCouture%252BDesign%252B1.jpg https://images.squarespace-cdn.com/content/v1/5c22ebafb27e39c2711a7802/1594143965123-Y8PR2TUT94Z7I58NTZML/LoveBravery.jpg https://images.squarespace-cdn.com/content/v1/5c22ebafb27e39c2711a7802/e622c671-4abe-4cb7-a2b5-349190e9349f/Screenshot+2024-07-22+at+8.18.37%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/5c22ebafb27e39c2711a7802/1594660347302-8J26MOXY2KMA73QDOQNL/Abbey%2Blogo%2B-collageHAUTE.jpg https://images.squarespace-cdn.com/content/v1/5c22ebafb27e39c2711a7802/1594143787159-D1B52BAQRMLMI9SE2MMO/Karl+X+Macys+.jpg https://images.squarespace-cdn.com/content/v1/5c22ebafb27e39c2711a7802/1594144194158-MDEUO6QFO94BFVOMRHZH/abbey_services3.jpg https://images.squarespace-cdn.com/content/v1/5c22ebafb27e39c2711a7802/1594253360498-XR24S63QVNKQGSGDQEBY/Screen+Shot+2020-07-07+at+11.12.28+AM.png https://images.squarespace-cdn.com/content/v1/5c22ebafb27e39c2711a7802/1719767367629-P1B0O64HZY48TSOEV0UA/Screenshot+2024-06-30+at+12.58.06%E2%80%AFPM.png https://www.abbeysamet.com/love-bravery daily 0.75 2026-02-06 https://images.squarespace-cdn.com/content/v1/5c22ebafb27e39c2711a7802/1594149936127-040VHLAU4EADJCWYMAR5/LoveBravery.jpg Love Bravery https://images.squarespace-cdn.com/content/v1/5c22ebafb27e39c2711a7802/1594149728651-5YFZB5TVJRMG2NMP7PN3/image-asset.jpeg Love Bravery https://images.squarespace-cdn.com/content/v1/5c22ebafb27e39c2711a7802/1594149738403-TB7N95S7LZOS7JX1I1NS/image-asset.jpeg Love Bravery https://images.squarespace-cdn.com/content/v1/5c22ebafb27e39c2711a7802/1594149749095-2Z1OSKVMHHY2MC0UZUR3/image-asset.jpeg Love Bravery https://images.squarespace-cdn.com/content/v1/5c22ebafb27e39c2711a7802/1594149650108-U85TXZHN61EBFILH929U/Screen+Shot+2020-07-07+at+12.18.17+PM.png Love Bravery Inspiration https://images.squarespace-cdn.com/content/v1/5c22ebafb27e39c2711a7802/1594149936127-040VHLAU4EADJCWYMAR5/LoveBravery.jpg Love Bravery https://images.squarespace-cdn.com/content/v1/5c22ebafb27e39c2711a7802/1594149728651-5YFZB5TVJRMG2NMP7PN3/image-asset.jpeg Love Bravery https://images.squarespace-cdn.com/content/v1/5c22ebafb27e39c2711a7802/1594149738403-TB7N95S7LZOS7JX1I1NS/image-asset.jpeg Love Bravery https://images.squarespace-cdn.com/content/v1/5c22ebafb27e39c2711a7802/1594149749095-2Z1OSKVMHHY2MC0UZUR3/image-asset.jpeg Love Bravery https://images.squarespace-cdn.com/content/v1/5c22ebafb27e39c2711a7802/1594149650108-U85TXZHN61EBFILH929U/Screen+Shot+2020-07-07+at+12.18.17+PM.png Love Bravery Inspiration https://www.abbeysamet.com/macys daily 0.75 2026-02-06 https://images.squarespace-cdn.com/content/v1/5c22ebafb27e39c2711a7802/1594660426217-IEF9Y5VW00DNFJNOZLCY/Screen+Shot+2020-07-08+at+5.01.37+PM.png Macy's RTW UNDER 40 https://images.squarespace-cdn.com/content/v1/5c22ebafb27e39c2711a7802/1594660426217-IEF9Y5VW00DNFJNOZLCY/Screen+Shot+2020-07-08+at+5.01.37+PM.png Macy's RTW UNDER 40 https://images.squarespace-cdn.com/content/v1/5c22ebafb27e39c2711a7802/1594145748826-2VZ62L3E78IRVQQ0CJ23/Screen%2BShot%2B2020-07-07%2Bat%2B11.10.40%2BAM.jpg Macy's - Spring 2020 Home https://images.squarespace-cdn.com/content/v1/5c22ebafb27e39c2711a7802/1594145487773-M474U09G65E1R81XLOA6/Screen+Shot+2020-07-07+at+11.10.52+AM.png Macy's - 2019-20 Hot/Tropical https://images.squarespace-cdn.com/content/v1/5c22ebafb27e39c2711a7802/1594145489284-U9YD4UT3RL8QEB9LJR34/Screen+Shot+2020-07-07+at+11.11.01+AM.png Macy's - Fall 2020 RTW https://images.squarespace-cdn.com/content/v1/5c22ebafb27e39c2711a7802/1594146800936-DTF37RBO5WVHLIC2PX0B/Screen%2BShot%2B2020-07-07%2Bat%2B11.31.53%2BAM.jpg Macy's - health & wellness https://images.squarespace-cdn.com/content/v1/5c22ebafb27e39c2711a7802/1594252929905-LX42QJF9DXIFJT2AYYLF/Screen+Shot+2020-07-08+at+5.01.27+PM.png Macy's - Spring 2016 Activewear https://images.squarespace-cdn.com/content/v1/5c22ebafb27e39c2711a7802/1594252931146-9A7718GDO6XJFPMV4ALS/Screen+Shot+2020-07-08+at+5.01.49+PM.png Macy's - Spring 2017 The North Face https://www.abbeysamet.com/landing-stella daily 0.75 2026-02-06 https://images.squarespace-cdn.com/content/v1/5c22ebafb27e39c2711a7802/1721331571005-XYWBUJLJW4WJL6RWMTDO/abbey_header3.jpg Landing https://www.abbeysamet.com/work-stella daily 0.75 2026-02-06 https://images.squarespace-cdn.com/content/v1/59284562a5790a6b9072d0bc/1510776292321-GA4G8K03FPM7OYNL51GP/color-4.png Work https://images.squarespace-cdn.com/content/v1/5c22ebafb27e39c2711a7802/1595613183938-4X479UA00DAS16YSDNNC/362A1760-79.jpg Work - Trend. Lifestyle. Consulting. Abbey Samet has worked for both large corporate clients as well as small boutique firms. Her approach is a combination of being a true collaborator as well as the rare skill of blending the art and science of fashion. A true visionary with her feet on the ground, she represents the perfect blend of what is truly achievable with the best possible result. Learn more ➝ https://images.squarespace-cdn.com/content/v1/5c22ebafb27e39c2711a7802/1595613183938-4X479UA00DAS16YSDNNC/362A1760-79.jpg Work - Trend. Lifestyle. Consulting. Abbey Samet has worked for both large corporate clients as well as small boutique firms. Her approach is a combination of being a true collaborator as well as the rare skill of blending the art and science of fashion. A true visionary with her feet on the ground, she represents the perfect blend of what is truly achievable with the best possible result. Learn more ➝ https://www.abbeysamet.com/welcome-brine daily 0.75 2026-02-06 https://images.squarespace-cdn.com/content/v1/5c22ebafb27e39c2711a7802/1721331653382-QJXX5FEK22AFTYRZ57UR/abbey_header3.jpg Welcome https://www.abbeysamet.com/about-brine daily 0.75 2026-02-06 https://www.abbeysamet.com/index-2 daily 0.75 2026-02-06 https://images.squarespace-cdn.com/content/v1/5c22ebafb27e39c2711a7802/1559323513917-NGDLSW0FUKMAQHGNXK2S/Home Index https://images.squarespace-cdn.com/content/v1/5c22ebafb27e39c2711a7802/1593285251538-AVUP5SAIKEMFJLSZ85TX/5580028429_2_3_1.jpg Index https://images.squarespace-cdn.com/content/v1/5c22ebafb27e39c2711a7802/1593284856403-3LEFK4WVFCAUAM412LO2/B%252BN_Industries_B_N_Industries4.jpg Index https://www.abbeysamet.com/home daily 1.0 2026-02-06 https://images.squarespace-cdn.com/content/v1/5c22ebafb27e39c2711a7802/1594661364081-ILRHUPJTLR2G28NXHHX6/abbey_services2.jpeg Miller https://images.squarespace-cdn.com/content/v1/5c22ebafb27e39c2711a7802/1723742955468-NELSC2QBT934CP6XF42H/unsplash-image-wSct4rrBPWc.jpg Miller https://images.squarespace-cdn.com/content/v1/5c22ebafb27e39c2711a7802/9809fd18-dfbc-4b6f-954a-9c4ef399c98b/Solid+%26+Striped+X+Sofia+Richie+Grainge.jpg Miller https://www.abbeysamet.com/index daily 0.75 2026-02-06 https://www.abbeysamet.com/old-content daily 0.75 2026-02-06 https://www.abbeysamet.com/home-1 daily 0.75 2026-02-06 https://www.abbeysamet.com/about daily 0.75 2026-02-06 https://images.squarespace-cdn.com/content/v1/5c22ebafb27e39c2711a7802/1a857c1d-2be3-4a55-8283-cece4de6d5db/362A1794-104.jpg https://www.abbeysamet.com/editorial daily 0.75 2024-08-15 https://images.squarespace-cdn.com/content/v1/5c22ebafb27e39c2711a7802/63449957-156b-409e-beb7-720228671890/351489CFD1.D9020014-033_03-01-2019small.jpg Editorial Macy's - 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Global Runway Analysis https://images.squarespace-cdn.com/content/v1/5c22ebafb27e39c2711a7802/c8f61b98-af0b-42b3-8bc4-d34825920668/Global+Runway+Analysis+3.jpg Creative Strategy SS22 - Global Runway Analysis https://www.abbeysamet.com/services daily 0.75 2026-02-06