The Most Important Thing I Learned while Working at Paris Fashion Week

What began with runways, street style, and instinct evolved into data, algorithms, and AI—but the real story has always been human behavior.

Every season I would arrive in Paris thinking I was there to see clothes.

Showroom appointments.
Market appointments.
Store walks.
Trend meetings.

But over time I realized I wasn’t really studying fashion.

I was studying human behavior.